Allegheny Sport & Outdoor Film Festival
Allegheny Sport & Outdoor Film Festival (ASOFF) is a Pittsburgh based annual festival showcasing sport, outdoor, and environmental films.
Inspired by the grit of outdoor sports, the landscape of the Pittsburgh region, and imagery synonymous with film, the 2025 identity for ASOFF symbolically and graphically synthesizes the brand’s endeavor by creating insignia that captures the brand’s mission, setting, and framework.
The brand identity incorporates photographs of rural Pennsylvanian landscape overlayed with bold vector graphics to demonstrate the events mission to connect the natural world to the modern age.